The Simply Recipes Grocery Awards: The 20 Best New Products of 2025

Reliable weeknight dinner recipes are our jam here at Simply Recipes. However, our editors also know that behind every busy home cook is a well-stocked pantry, fridge, and freezer. That is why every day, we roam the aisles at our grocery stores, taste products, and report our findings to you.

The best store-bought kimchi? We agree on one brand. The butter that makes everything taste better? You bet we have a favorite. The only sliced bread worth your hard-earned dough? Here's our number one pick. Over 50 million readers have relied on our recommendations this past year—you could call us grocery experts!

While we have our go-to weeknight dinner staples, so many new products hit grocery stores daily. Which are worth adding to your shopping list? We're here to help!

Last year, Simply Recipes spotlighted the best freezer finds. This year, we pushed our carts to other areas of the grocery store to celebrate the best NEW products that help make weeknight dinners more manageable. We tested nearly 400 products over several months so that you don't have to, and we feel confident that every one of these 20 winners is worth stocking up on.

— Myo Quinn, Associate Editorial Director, and Munni Pramanik, Associate Editor

How the Winners Were Chosen

For a product to be considered for The Grocery Awards in 2025, it must have been released in 2024 and be available nationwide in grocery stores. Over two rounds of testing, Simply Recipes editors and 75+ food experts—cookbook authors, food writers, chefs, bakers, registered dietician nutritionists, home cooks, and kids—evaluated and picked the winners based on taste, texture, quality of ingredients, nutritional value, affordability, and overall appeal. The winning products in 20 categories received rave reviews, and the testers agreed that each one would help get dinner on the table more deliciously, quickly, and easily.

Ready to see the winners? Go grab a pen and your shopping list!

_{Prices shown below are the manufacturer's suggested retail price (MSRP). The prices you find at your local grocery store may differ.}