GDP’s MICE Survey Reveals Growing Confidence in In&Person Events — and a Gap the Industry Must Close

Companies are investing more in facetime, but 70% of planners still lack the analytics tools to prove the ROI that their programs deliver.

GDP’s MICE Survey Reveals Growing Confidence in In&Person Events — and a Gap the Industry Must Close
Companies are investing more in facetime, but 70% of planners still lack the analytics tools to prove the ROI that their programs deliver.