Hisense announces groundbreaking partnership with Real Madrid – MyBroadband

Hisense has announced a new official partnership with Real Madrid for the next three years in Spain, Africa, and the Middle East.

The announcement was made at an event in Houghton Estate, where Hisense South Africa explained the value this partnership brings to both organisations.

To celebrate the partnership, it was also announced that Hisense and Real Madrid will co-launch a limited-edition 100-inch TV for fans to enjoy the club’s matches in unrivalled quality.

Hisense’s partnership with Real Madrid is an impressive milestone for the company and follows a long-standing history of supporting the sport of football – including official sponsorships of the FIFA World Cup and UEFA European Football Championship.

Partners in success

The partnership between Hisense and Real Madrid is founded on the common ground both organisations share as trailblazers in their respective fields.

Hisense has established itself as a global leader in TVs, fridges, and appliances – and has been a favourite South African brand since it arrived in the country over a decade ago.

Likewise, Real Madrid is arguably the most recognisable football club in the world and boasts a wealth of accolades – including having won twice as many UEFA Champions League titles as any other football club.

Both organisations are leaders, rather than followers, in their fields, making a partnership between the two a natural fit.

Hisense – An industry leader

Partnering with global juggernaut Real Madrid is a testament to the incredible growth Hisense has experienced in recent years.

This growth has been driven by a strong focus on innovating in the home appliance and entertainment space, allowing Hisense to set itself apart from its competitors.

Hisense’s success in the National Science and Technology Progress Awards is further proof of this, as the brand has won awards at this event seven times thanks to its focus on setting new standards in its areas of expertise.

This includes taking charge of, and participating in, 58 international standards, 240 national standards, and 195 industry standards.

Hisense has achieved many other accolades, too, including:

• Two-time winner of the China Quality Award
• Two-time winner of the China Quality Technical Award
• Two-time winner of Japan’s Top Quality Award, Deming Prize
• Winner of the Asian Quality Award

Given these accolades, Hisense unsurprisingly, occupies top market positions globally – Hisense ranks second for TV shipments worldwide and has the largest market share in the FTTx transceiver market.

In China, Hisense boasts the highest sales volumes and revenue for TVs, the second-largest market share in the offline refrigerator market, and the largest market share in the multi-connected central air conditioner market.

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