This little&known Croatian region makes wine loved by the royal family – with bottles as cheap as £4

Tucked away along the sun-kissed coastline of southern Croatia lies a hidden gem that’s capturing the attention of wine lovers — and even royal palates. The Pelješac Peninsula, a lesser-known region just a few hours from Dubrovnik, is quietly producing wines that are making their way to some of the world’s most exclusive tables. Even more surprising? Bottles from this prestigious area can be found for as little as £4.

The Pelješac Peninsula is home to a centuries-old winemaking tradition, steeped in rugged terrain, Mediterranean breezes, and native grape varieties like Plavac Mali — a relative of the better-known Zinfandel. While Croatia is often celebrated for its beaches and historic cities, the country’s wine scene has been gaining quiet momentum among connoisseurs and, now, royalty.

According to reports from local vintners, members of the British royal family have shown a particular fondness for wines from this region, favoring their depth, rich aroma, and balanced character. While royal endorsements are rarely made public, it’s widely believed that Pelješac wines have been served at high-profile events and private gatherings within royal circles.

What sets this region apart isn’t just the quality of its wines, but their astonishing affordability. Thanks to low production costs and relatively untapped international demand, many bottles retail for less than £10 — with some local varieties found in Croatian markets for as little as £4. This makes Pelješac a rare find: a source of high-quality, small-batch wines at prices typically reserved for mass-market brands.

Wine expert Ana Radić, who runs a boutique wine shop in Split, explains the appeal: “Pelješac wines are bold, full-bodied, and shaped by a very specific microclimate. The sun, sea, and rocky soil come together in a way that’s hard to replicate elsewhere. And because it’s not a major export region — yet — you’re getting exceptional value.”

The region is especially known for its Dingač appellation, a steep, sun-drenched hillside facing the Adriatic, where grapes are hand-harvested due to the challenging terrain. Dingač wines have received increasing recognition in global wine competitions, and interest is beginning to spread beyond Croatia’s borders.

Tourism is also playing a role in boosting the region’s visibility. Wine tours are becoming popular among visitors looking for something off the beaten path, often combining tastings with views of the glittering Adriatic Sea and visits to ancient vineyards. Some boutique wineries now offer on-site stays, gourmet food pairings, and even grape-harvesting experiences for adventurous guests.

As Croatia’s wine identity continues to grow, regions like Pelješac are expected to gain even more international attention. But for now, it remains a best-kept secret — a place where royal taste meets everyday affordability.

Whether you're sipping on a £4 bottle in a seaside café or toasting with a premium vintage served at an elite banquet, Pelješac offers a unique blend of tradition, taste, and charm that’s finally getting the recognition it deserves.