‘Success and self&confidence’: Iran’s nose job boom

Iran is at the centre of a boom in women seeking nose surgeries. Some 264,000 cosmetic operations were performed in the country in 2023, with rhinoplasty the most common. Surgeon Hamidreza Hosnani, who carries out 15 to 20 procedures a week at his busy Tehran clinic, says that in a country where women are subject to strict dress codes, the beauty industry has become almost entirely centred on the face, while sculpted noses have become increasingly tied to social status.

In Iran, a country known for its rich history, cultural depth, and strict social codes, a unique cosmetic trend has been gaining momentum for years: rhinoplasty, or nose reshaping surgery. Often dubbed the “nose job capital of the world,” Iran sees tens of thousands of these procedures annually—more per capita than any other country. But beyond aesthetics, many Iranians say the trend reflects deeper aspirations tied to identity, confidence, and social success.

A Cultural Phenomenon

In major cities like Tehran, Shiraz, and Isfahan, nose bandages have become so common on the streets that they are almost seen as a status symbol. For many Iranians—both women and an increasing number of men—rhinoplasty is about far more than vanity. It’s a declaration of self-expression in a society where outward appearance often carries significant social weight.

Plastic surgeons across Iran perform an estimated 200,000 nose jobs annually. While affordability and the skill of local surgeons are factors, the demand is also driven by social perception. In a country where fashion options are limited due to religious and legal restrictions, the face becomes a primary canvas for individual style.

Confidence Through Change

Many individuals who undergo rhinoplasty say the procedure boosts their self-esteem and confidence. For young adults, especially women, having a “well-shaped” nose can influence job interviews, marriage prospects, and how seriously they are taken in public and professional spaces.

“In our culture, people often notice and comment on your looks—especially your face,” says Laleh, a 26-year-old university student from Tehran. “I didn’t do it to look like someone else. I did it to feel more confident and to be seen differently.”

The psychological benefits, as many patients describe, are tied closely to a sense of personal empowerment in a society that sometimes limits individual freedoms.

A Surge Among Men Too

While women have historically made up the majority of cosmetic surgery patients in Iran, male rhinoplasty is on the rise. Young Iranian men are increasingly seeking surgery to enhance their appearance, citing similar motivations: increased self-confidence, social advantage, and career prospects.

"Having a refined look matters in many professions," says Arman, a 30-year-old marketing executive in Tehran. "Looking good helps you feel good—and perform better."

Risks and Regulations

Despite its popularity, the nose job trend also raises concerns. Some individuals undergo multiple surgeries in pursuit of perfection, while unlicensed practitioners have been known to offer low-cost, risky alternatives. Iranian health authorities have urged the public to choose licensed professionals and emphasized the need for psychological evaluations before cosmetic procedures.

More Than Skin Deep

For many Iranians, the rhinoplasty boom is a reflection of a modern desire to reclaim personal agency, enhance self-image, and strive for success in a competitive and appearance-conscious society.

In a country navigating tradition and modernity, the rising popularity of nose jobs represents not just a cosmetic trend—but a statement of self-worth, aspiration, and confidence.