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Oreo maker Mondelez has spent $40M+ on an AI tool, developed with Publicis and Accenture, to cut costs for the production of marketing content by 30% to 50% (Jessica DiNapoli/Reuters)
Jessica DiNapoli / Reuters: Oreo maker Mondelez has spent $40M+ on an AI tool, developed with Publicis and Accenture, to cut costs for the production of marketing content by 30% to 50% — - AI tool cuts ad production costs by 30% to 50%, exec says — Mondelez has invested $40 million in AI tool, exec says
Jessica DiNapoli / Reuters:
Oreo maker Mondelez has spent $40M+ on an AI tool, developed with Publicis and Accenture, to cut costs for the production of marketing content by 30% to 50% — - AI tool cuts ad production costs by 30% to 50%, exec says — Mondelez has invested $40 million in AI tool, exec says
