South Africa’s biggest business publications revealed – BusinessTech

The latest IAB South Africa statistics revealed that BusinessTech, Daily Investor, BusinessLive, Business Day, and Bizcommunity are South Africa’s largest business publications.

The IAB South Africa is an independent association representing South Africa’s digital industry and large online publications.

The organisation represents over 200 members, including digital publishers and media agencies.

As part of its mandate, the IAB SA provides audited readership statistics for South Africa’s largest online publications.

Through its partnership with dY/dX, IAB South Africa gives an industry-wide view of audiences presented by online publishers in South Africa.

The May 2024 readership statistics showed that BusinessTech is South Africa’s largest business publication, with 362,000 active daily users and 23 million page views.

BusinessTech was founded in 2008 to serve South Africa’s growing business, technology, and finance sectors.

It forms part of the stable of Broad Media with Quinton Bronkhorst as editor and a team of specialist business journalists.

Another Broad Media publication, Daily Investor, ranked second based on the latest IAB SA readership statistics.

In May 2024, Daily Investor attracted 85,000 average active daily users and 4.1 million page views.

Daily Investor was launched on 1 August 2022. It offers South African investors business news, investing insights, and financial data.

BusinessLive, owned by Arena Holdings, is one of South Africa’s oldest and most respected business publications.

It includes Business Day, South Africa’s premier business newspaper, launched on 1 May 1985.

It covers major national and international news, specifically focusing on the South African economy and business sector, listed companies, and financial markets.

Business Day has its digital identity on BusinessLIVE. It also offers mobile apps for Apple and Android devices.

The table below shows the IAB South Africa’s latest readership statistics for South Africa’s top business publications.

Bizcommunity is the country’s premier business-to-business marketing and media publication, focussing on 18 economic sectors.

The publication was founded by Andre Rademan and Ken van Ginkel in 2001, with Cape Town as its head office.