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Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents (Stephanie Stacey/Financial Times)
Stephanie Stacey / Financial Times: Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents — Companies including Marriott and Hilton push to improve perks and get more direct bookings — Major hotel groups are intensifying efforts …
Stephanie Stacey / Financial Times:
Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents — Companies including Marriott and Hilton push to improve perks and get more direct bookings — Major hotel groups are intensifying efforts …
