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BUSINESS INSIGHTS: What’s the difference between a Wordmark and a Logo?
A wordmark, also known as a logotype, is a typographic representation of a brand’s name. It relies on typography, using unique fonts, colours, and spacing to create a memorable impression, without incorporating any symbols or icons.
A wordmark, also known as a logotype, is a typographic representation of a brand’s name. It relies on typography, using unique fonts, colours, and spacing to create a memorable impression, without incorporating any symbols or icons.
