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Accor CEO Sébastien Bazin on the "Emily in Paris" Effect and Future TV Partnerships
France's top hotel boss is "intrigued" by hit shows like "Emily in Paris" and "The White Lotus" showing so much love to his company's homeland, but he's also realistic about the ROI.
France's top hotel boss is "intrigued" by hit shows like "Emily in Paris" and "The White Lotus" showing so much love to his company's homeland, but he's also realistic about the ROI.
